Facebook Pixel And conversion API

Key Features

  Dual Tracking System

• Automatically sends data through Facebook Pixel (client-side) and Conversion API (server-side).

• Ensures consistent and accurate event tracking, even when cookies or JavaScript are blocked.

  Smart Event Tracking

• Tracks essential eCommerce events automatically:

  • ViewContent – Product page visits

  • AddToCart – When a product is added to the cart

  • InitiateCheckout – Checkout start

  • AddPaymentInfo – Payment step reached

  • Purchase – Completed orders

  • Search – Customer search queries

  • CompleteRegistration – New customer registrations

   Multi-Vendor Compatible

• Each vendor can connect their own Facebook Pixel and CAPI tokens, enabling independent tracking and ad optimization (coming soon).

• Admin can also use a global pixel for platform-wide insights.

• Perfect for marketplaces that need separate reporting per vendor (coming soon).

   Multi-Storefronts Ready

• Full support for CS-Cart Multi-Storefronts.

• Set different Pixel IDs and Access Tokens per storefront for accurate data segmentation and independent campaign tracking.

  Easy Integration

• No coding required — just enter your Facebook Pixel ID and Access Token for the Conversion API.

• Works instantly with your storefront design and checkout flow.

  GDPR & Privacy Ready

• Compatible with cookie consent add-ons.

• You can disable pixel tracking until user consent is granted.

  Debug & Validation Tools

• Includes built-in testing mode for Facebook’s Event Manager.

• Easily verify that all events are sent correctly through both Pixel and CAPI.

Benefits

• Improve ad targeting and ROI with reliable conversion data.
• Recover lost tracking from ad blockers or iOS privacy limits.
• Get accurate insights across multiple storefronts or vendors.
• Boost campaign optimization using both browser and server data.
• Seamlessly integrate without touching your store’s code.

Compatibility

• CS-Cart & Multi-Vendor: 4.13.x – 4.19.x

• Supports Multi-Vendor, Multi-Storefronts, and Ultimate editions.

• Tested on default and custom themes.

Setup Overview

1. Go to Add-ons → Facebook Pixel & Conversion API Settings
2. Add your Pixel ID and Access Token
3. Select which events to track
4. (Optional) Customize Pixels Storefront-specific configuration.
5. Save & Test your events in Meta Event Manager

Why Choose This Add-on

• 100% Compatible with CS-Cart Multi-Vendor
• Supports Multiple Storefronts
• Tracks both Pixel & CAPI events simultaneously
• No coding – instant configuration
• Reliable tracking, even under iOS & cookie restrictions
• Lightweight and performance-optimized

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